CityOn.Xi’an Shopping Center Launches Ice Palace This Winter
(11/25/2017, Xi’an) – This month, CityOn.Xi’an Shopping Center welcomes the arrival of the highly anticipated Ice Palace, a frozen-themed display shipped over from the U.S., opening a three-month Ice Carnival of authentic holiday traditions and activities to consumers in Xi’an and Northwestern China. During major holidays including Thanksgiving, Christmas and the New Year, consumers can enjoy the surprise snow shower inside the Palace, as well as experience classic Western flavored festivities narrated through fun and innovative activities. In addition, various performances and promotions would be offered, ensuring an enjoyable holiday atmosphere.
A rich variety of activities including dancing, magic shows, foreign band performances, classic drama Snow White and more have been introduced to officially open the Ice Carnival. Customers might even meet and greet friendly cartoon figures such as Snow White and the Seven Dwarfs, parading through the shopping center.
CityOn.Xi’an introduced traditional Western festival elements and organized a fun party to celebrate Thanksgiving, encouraging consumers to openly express love and gratitude. On Thanksgiving Day, a parade took place in the shopping center, featuring clowns and other iconic cartoon characters. Moreover, Western folk singers were invited to perform and interact with the customers. CityOn members even had the opportunity to taste Turkey and receive gift packages.
During Christmas, the Ice Palace will be open to the public. This snow-themed Palace has been firstly introduced almost a decade ago at Taubman malls in the U.S. to celebrate the holiday season. Every Christmas, visitors to Taubman shopping centers could enjoy falling snow, the light show or take pictures with Santa in front of the Palace. This marks the first time Ice Palace to be exhibited in China. The Palace will be covered with silver snow coat and surrounded by Christmas trees, and consumers could also receive gifts handed out by Santa at the shopping center. Dancing and choir performances would be presented on Christmas’ Eve as the highlight of the Christmas season. Children would be able to hear stories about Christmas and participate in a wide range of DIY classes to learn to prepare gifts for their parents.
During the Ice Carnival, CityOn.Xi’an also partners with Mobike to launch a monthly pass via CityOn’s official WeChat account, enabling consumers to ride Mobike bicycles for free for 30 days. By introducing these marketing events, CityOn.Xi’an aims to create a heartwarming holiday atmosphere and bring joy to consumers in the region.