CityOn.Xi’an Introduces the First Offline Didi Store
CityOn
Innovation in O2O and New Retail
Building the Creative Concept of Shopping Mall Community
Zhengzhou, China, June 27, 2017- CityOn. Xi’an Shopping Center has recently introduced the first offline Didi Store, first of its kind in China. This store is the first offline physical store of Didi’s online credit store, and it’s one of CityOn’s core strategies to explore the retailing business and build community public service zone. Didi ChuXing is the biggest online car-hailing platform with millions of active users. As a top-ranked shopping malls in Xi’an, CityOn is dedicated to bringing first-to-market innovative activities and experience to local customers. The cooperation with Didi is the collaboration between strong players in the respective areas, and a combination of new retailing business concept and the Internet Plus economy to enhance the experience of both offline and online customers with creativity and innovation. One senior executive from CityOn.Xi’an said the cooperation would be expanded overtime to cover further areas. More products and services would be offered via the store to Didi users and the customers of CityOn. Meanwhile, also at the store, CityOn.Xi’an’ customer service staff will assist the customers to hail cars via Didi. This service could have world-of-mouth effect among Didi users and attract more cars to the mall for customers. All of this will create a one-stop, comprehensive and high-quality shopping experience. And with experience generated through the pilot program at CityOn.Xi’an, Didi Chuxing is to apply this model to other cities across the country.