(July 14, 2018, Xi’an) As a new, modern landmark in Xi’an, CityOn.Xi’an Shopping Center will launch its popular parent-child event again this year, namely “CityOn Little Talent Camp 3.0”, in which some never-heard jobs are offered to create the most exciting summer camp, enabling young kids to appreciate the new retail trend and creativity in their extraordinary experiences. In addition, CityOn.Xi’an joins hands with Qujiang Cultural Tourism and World Barista Championship to present different cultural feasts for the local young people and professionals. CityOn members can also access the tailor-made benefits and packages to enjoy the ultimate excitement of this unique summer at CityOn.Xi’an.

This year’s CityOn Little Talent Camp is completely elevated to a higher level in terms of participants’ age group, job positions and reward mechanism. With generous support from officials at Xi’an Economic and Technological Development Zone, the event attracts the engagement of such well-known brands as Oscar International Cinema, Xiaomi, Huawei, ICEASON, COCO, La Chepelle Kids and Fly Elephant Pizza. Unlike the traditional model, four types of experiential jobs offered this year include “mini-flash knight”, “scientific incubation officer”, “internet celebrity intern” and “movie dreamworks”. With the model of new retail and new technology, young children within three age groups including preschool children (aged 3-6), primary school students (aged 7-12) and teenagers (aged 12-15) are provided with a novel and fun experience for learning and playing. It is worth mentioning that Little Talent Camp 3.0, as an upgraded version, will pay more attention to children’s teamwork and collaboration skills. Specifically, participating children in “mini-flash knight” and “internet celebrity intern” groups will face the challenges of random assignment and team collaboration. A teacher will be assigned to each position for giving instructions, and the “2+2” experience model, namely the two-day training course on Thursday and Friday and the two-day working on Saturday and Sunday, is developed. The reward mechanism for this year’s event has also been upgraded on a full scale. The final winner could obtain a tour package for the whole family, CityOn scholarship, and certificates granted by the Xi’an Economic and Technological Development Zone.

On the afternoon of July 14, senior executives from CityOn.Xi’an, brand representatives and mainstream media attended the launching ceremony of “CityOn Little Talent Camp 3.0”. During the event, four mini pop-up stores for little professionals were officially unveiled. In the center of the contextualized stage, consumers could take part in different puzzle games and have an opportunity to win all kinds of school supplies such as water color brushes, lunch boxes and dolls. CityOn members who register for the event on-site could even receive small gifts provided by “Drum Players”. During the day, drum performance and the little professionals’ uniform-giving ceremony were also launched. Since July 14, the event has open for registration. Consumers can complete their registrations at designated locations inside CityOn.Xi’an, through the official WeChat and Weibo, or by scanning the event’s registration H5 page.

CityOn.Xi’an, together with China Unionpay, will launch a carnival for consumers this summer. Those with purchases at designated stores at CityOn.Xi’an can get a RMB30 reduction. Participating brands cover multiple formats including retailing, catering and entertainment. From July 15 to July 29, women’s apparel brand Move Up will set up a pop-up store on the ground floor, where consumers can buy goods of Move Up’s beach themed series. CityOn members can enjoy the extremely generous benefit of buying one and getting one free for all the purchases within the mall. During the Double Seventh Festival on August 19, CityOn.Xi’an and Qujiang Cultural Tourism will introduce a large performance “Flash Party of Tang Dynasty on the Silk Road”, with flash shows available in different parts of the shopping center. CityOn members who take part in the interactive games will also be entered into a lucky draw to receive Tang Paradise tickets, admission tickets to hot spring and other souvenirs. On August 24-26, the World Barista Championship (WBC) will be organized at CityOn.Xi’an. During the event, renowned baristas will showcase their first-class coffee roasting and making skills to consumers. CityOn members who make purchases over RMB399 will have an opportunity to participate in coffee tasting and enjoy afternoon tea for free, with limited availability - first come, first served. The summer promotional activities tailor-made for CityOn members will extend from August 31 to September 2. Members with 500 loyalty points can attend the “School Season” magic performance and bubbles shows as sponsored by Kiddie English for free. Moreover, members can exchange their loyalty points for such gifts as footballs, parasols, electronic lunch boxes and meal boxes with cartoon bear pictures.